爱力蒙特×腾讯家居｜贝壳启动全面战略合作

On the afternoon of April 9, Element held a press conference at its headquarters base TREND HUB to announce its strategic cooperation with Jia360.com (Tencent Home Decor). Both sides will launch in-depth cooperation in the integration of brand and channel resources, whole-network digital marketing and brand IP building.

爱力蒙特首席产品官魏贝赞与腾讯家居｜贝壳瓷砖频道总裁、设计好物主理人张英梅（YOYO）签订战略合作协议

Strategic partnership signed between Mr. Banson, Element CPO and YOYO, CEO of ceramic channel of jia360.com and the presenter of shejihaowu.com

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权威媒体背书

助力品牌全面发声

Endorsement by authoritative media to give voice to brand

Element, prioritizing user experience since its establishment, creates products matching those imported from Italy with it dual engines of technology and design as it provides marketable and sustained product mix for its product development.

From foundation enhancement to momentum building-up nowadays, Element enables a steady growth by following the market trends. But people-centric brand vision never changes. 

From products design to space and lifestyle creation, what Element developes is just more than product itself. It's more about the mentality and aspiration underlying those brands and living.

As the early practitioner of BDD in China's construction ceramics industry, Element expects to advance the industry based on the innovation in design and culture. So it's imperative to connect the avant-garde business ideas and technologies of jia360.com—a leader in modern marketing.

Jia360.com is a home furnishing portal enjoying the highest attention and popularity among insiders and consumers. It features a fashionable new media that provides the largest quantity of up-to-date news and information on home furnishing worldwide. Supported by Internet+ and resources including the technologies, talents and platforms of Tencent, Jia360.com powers the marketing efficacy of strategic partners using its precision data, one-stop content, digitalized tool kits and intelligent management. 

The partnership allows Element to connect the credibility and media resources of jia360.com for the brand empowerment relying on consumer's awareness and trust on media, which will give voice to branding and further improve the brand's credibility and reputation.

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三方联合

助推爱力蒙特全新IP的打造

Trilateral alliance to boost the creation of new Element IP

At the press conference, Element made an official announcement that it would work with Hafary SGP and jia360.com to advance the launching of new IP—China-Singapore Design Communication Program.

Singapore, the center of design innovation, has promoted exchanges and cooperation among Asian design circles and witnessed the growth of Asian creative design industry over the years. As a China-Singapore joint venture, Element stays unshakably committed to the social responsibility of continuously promoting the exchanges and connection in design between China and Singapore.

In 2022, Element will work with Hafary, while drawing on the experience of YOYO in her role as a media professional who focuses on designer channel operation, to develop CSDCP into a scalable, far-reaching and valuable sustained IP. The bringing-in of avant-garde Singaporean design ideas will contribute to the urban renewal in China and empower China-Singapore designers by connecting with high-quality industry resources.